Seasalt Cornwall and the team of IBM Watson hosted a very special webinar on user experience within an omnichannel marketing environment. Here is my take on the presentation.

Over the past few months, MailChimp has changed more and more from an ESP to a CRM. I therefore wanted to show what a possible automation could look like using the "Lunch For A Fiver" example.

As part of my recent Christmas marketing campaign, I created a mix of email marketing and direct mailing content which made me realise that both channels have quite a few similarities.

When you first start out everything is about gaining new customers and getting the business off the ground. What happens though when you have accumulated a healthy pool of clients? Do you shift your focus from acquisition to retention?

For every ecommerce business it is vital to stay in touch with their customers, learn about their buying habits and communication preferences to then determine their needs and wishes. This is where your CRM and your CRM strategy come into place.

Wanting to keep in touch with your customers is the first step to setting up a successful retention campaign. How to communicate with them is one of the questions you need to ask to ensure you putting your resources in the most effective channels.

For someone who is very keen for you to start setting up or enhance your current CRM strategy, writing a blog post with the title ‘Less is More’ seems a bit strange. But hang in there and let me explain…

The phrase Customer Retention Management can mean everything and nothing at all. It is therefore no surprise that I get often asked what does customer retention actually mean?

Customer retention management sounds very complex and complicated but to be honest it’s very straight forward. In this post, I am listing 3 very common mistakes that are detrimental to a business but luckily can be easily fixed.