The internationally renowned email marketing platform Mailchimp has certified Penzance-based email marketing specialists - FouldsCRM, as part of their newly-launched Mailchimp Academy.
FouldsCRM has been a Mailchimp Partner since February 2019. The first in Cornwall. They have used the programme to create hundreds of highly successful email marketing campaigns for clients in the tourism and leisure sectors, both in Cornwall and beyond.
The Mailchimp Academy was launched in March 2020 enabling their partners to receive certifications in specialised areas which focus on the various digital marketing features of the platform, as well as marketing strategies.
Certifications include a series of courses and short assessments that test the partner's knowledge of the course material. Once all the tests have been passed, partners will earn a certification badge—a symbol of their expertise and valued brand ambassador.
Managing Director at FouldsCRM, Christine Foulds says: "I've been meaning to complete the assessments since it first launched in March 2020. But, the need for our digital marketing expertise increased during lockdown, and I didn't have the time to complete it. I had a calmer week at the beginning of July so I took the tests for the Mailchimp Foundation Certificate."
“It's a great way to refresh my knowledge on all the features that Mailchimp is now offering as it has changed a lot. It’s no longer ‘just’ an email marketing platform. It's also an excellent way of reminding people that I have been using Mailchimp for over eight years and know how to use the system well. Email Marketing is still one of our key services allowing us to introduce our clients to the ethos of customer retention".
Under the Mailchimp Certified Partner programme, FouldsCRM receives exclusive co-marketing opportunities, access to Mailchimp customers, 24/7 priority support, unique resources, insights and a direct insider view of Mailchimp.
Christine adds: "Having priority access to the developments of Mailchimp means we can plan way ahead for our client's campaigns and hit the ground running with new tools as they become available.
“In the past 18 months, Mailchimp has drastically changed from an Email Service Provider to a Customer Relationship Management tool, which will be of great benefit to small businesses here in Cornwall and beyond."Please get in touch if you need any help with your customer retention strategies or email marketing.