I am a great believer in KISS. For a marketing message to be able to stand out, it needs to be precise, straight to the point and short. These are the attributes that a subject line should have.

Here is a little summary on the recent Like Minds Ideas & Innovation festival which I attended at the end of September 2018.

With the rise of social media many predicted that email marketing would disappear from the marketing mix and marketeers would primarily depend on social media. We all know now that this is not the case.

When you first start out everything is about gaining new customers and getting the business off the ground. What happens though when you have accumulated a healthy pool of clients? Do you shift your focus from acquisition to retention?

For every ecommerce business it is vital to stay in touch with their customers, learn about their buying habits and communication preferences to then determine their needs and wishes. This is where your CRM and your CRM strategy come into place.

Getting your voice heard and your message out is one of the core services we offer at FouldsCRM. One of the tools we use is email marketing. We thought it might be a good idea to put together a quick guide on email marketing terminology.

Wanting to keep in touch with your customers is the first step to setting up a successful retention campaign. How to communicate with them is one of the questions you need to ask to ensure you putting your resources in the most effective channels.

For someone who is very keen for you to start setting up or enhance your current CRM strategy, writing a blog post with the title ‘Less is More’ seems a bit strange. But hang in there and let me explain…

The phrase Customer Retention Management can mean everything and nothing at all. It is therefore no surprise that I get often asked what does customer retention actually mean?

MailChimp is by far the most popular email marketing software. Having said that it doesn't always mean it's the best. Here we shine a light on Campaign Monitor and how it differs from MailChimp.