Over the past few months, MailChimp has changed more and more from an ESP to a CRM. I therefore wanted to show what a possible automation could look like using the "Lunch For A Fiver" example.

As part of my recent Christmas marketing campaign, I created a mix of email marketing and direct mailing content which made me realise that both channels have quite a few similarities.

Here is a quick review of essential email marketing trends 2019 to guide your email and marketing automation strategy. Welcome to the future of email marketing.

I am a great believer in KISS. For a marketing message to be able to stand out, it needs to be precise, straight to the point and short. These are the attributes that a subject line should have.

Here is a little summary on the recent Like Minds Ideas & Innovation festival which I attended at the end of September 2018.

With the rise of social media many predicted that email marketing would disappear from the marketing mix and marketeers would primarily depend on social media. We all know now that this is not the case.

When you first start out everything is about gaining new customers and getting the business off the ground. What happens though when you have accumulated a healthy pool of clients? Do you shift your focus from acquisition to retention?

For every ecommerce business it is vital to stay in touch with their customers, learn about their buying habits and communication preferences to then determine their needs and wishes. This is where your CRM and your CRM strategy come into place.

Getting your voice heard and your message out is one of the core services we offer at FouldsCRM. One of the tools we use is email marketing. We thought it might be a good idea to put together a quick guide on email marketing terminology.

Wanting to keep in touch with your customers is the first step to setting up a successful retention campaign. How to communicate with them is one of the questions you need to ask to ensure you putting your resources in the most effective channels.