Customer retention management sounds very complex and complicated but to be honest it’s very straight forward. In this post, I am listing 3 very common mistakes that are detrimental to a business but luckily can be easily fixed.

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My last two email marketing blogs focused on the introduction of GDPR. This time I want you to rethink your approach on how you look at your unsubscribe rate.

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In recent months, a four-letter word has shaken up the digital marketing industry: GDPR. Some are more optimistic, including myself, and see it has a huge opportunity. But why is that?

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