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Wanting to keep in touch with your customers is the first step to setting up a successful retention campaign. How to communicate with them is one of the questions you need to ask to ensure you putting your resources in the most effective channels.

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Customer retention management sounds very complex and complicated but to be honest it’s very straight forward. In this post, I am listing 3 very common mistakes that are detrimental to a business but luckily can be easily fixed.

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