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Over the past few months Mailchimp has introduced some decisive changes to its platform. This blog shines a light on the changes, why Mailchimp has decided to go down this road and the implications this will have on existing and potential new customers.

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Over the past few months, MailChimp has changed more and more from an ESP to a CRM. I therefore wanted to show what a possible automation could look like using the "Lunch For A Fiver" example.

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I am a great believer in KISS. For a marketing message to be able to stand out, it needs to be precise, straight to the point and short. These are the attributes that a subject line should have.

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With the rise of social media many predicted that email marketing would disappear from the marketing mix and marketeers would primarily depend on social media. We all know now that this is not the case.

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Getting your voice heard and your message out is one of the core services we offer at FouldsCRM. One of the tools we use is email marketing. We thought it might be a good idea to put together a quick guide on email marketing terminology.

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Wanting to keep in touch with your customers is the first step to setting up a successful retention campaign. How to communicate with them is one of the questions you need to ask to ensure you putting your resources in the most effective channels.

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My last two email marketing blogs focused on the introduction of GDPR. This time I want you to rethink your approach on how you look at your unsubscribe rate.

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