Email Marketing - Grow The Biz

The team of Grow The Biz and Scale Up IT got in touch just before Christmas 2020. They needed some help in re-starting their engagement with their existing database as well as introducing their new audio book.

The first task involved us creating a new email marketing template that was on brand. Using the right colour scheme and similar layout to the website, the new html mailer was quickly signed off by the Scale up IT team.

We then created the respective automation targeting B2B clients who had expressed an interest in the past with the correct messaging. The main challenge was to find the best tone of voice that was personalised, sales focused but also informative.

In total, we provided four different mailers with differentiated content shifting the focus from a free giveaway to introducing the new audio book.

For more details on Scale up IT and the team behind Grow the Biz, please visit their website.