Over the past few months Mailchimp has introduced some decisive changes to its platform. This blog shines a light on the changes, why Mailchimp has decided to go down this road and the implications this will have on existing and potential new customers.

Seasalt Cornwall and the team of IBM Watson hosted a very special webinar on user experience within an omnichannel marketing environment. Here is my take on the presentation.

Here we take a closer look at the evolution of Mailchimp. We outline recently launched features, provide a sneak peek of what's to come and take a closer look at the ever changing platform in general.

FouldsCRM in partnership with Secret Truro will be running a special MailChimp workshop taking a closer look at how MailChimp has changed from an email marketing platform to a CRM.

For the second year running, Chit Chat Bingo has won an award in the BingoPort Player’s Award. It was a fantastic evening and an incredible result - one the team and I can be proud of.

We've had some fantastic news this week! FouldsCRM has been accepted to become a MailChimp Partner, the first in Cornwall. As you can imagine, we're very delighted.

Over the past few months, MailChimp has changed more and more from an ESP to a CRM. I therefore wanted to show what a possible automation could look like using the "Lunch For A Fiver" example.

As part of my recent Christmas marketing campaign, I created a mix of email marketing and direct mailing content which made me realise that both channels have quite a few similarities.

Here is a quick review of essential email marketing trends 2019 to guide your email and marketing automation strategy. Welcome to the future of email marketing.

I am a great believer in KISS. For a marketing message to be able to stand out, it needs to be precise, straight to the point and short. These are the attributes that a subject line should have.