Full CRM - Skin Shop

Skin Shop is a UK based skincare company focusing on specific skin conditions such as acne, eczema, rosacea, psoriasis  and cold sores.

FouldsCRM started working with Skin Shop back in 2020. The main aim was to create a constant flow of communication targeted to the specific brands that sit under the umbrella of Skin Shop.

With the setup of more in-depth segmentation and relevant content that focused on specific needs of each skin condition, Skin Shop saw a positive impact in sales, brand loyalty and referrals. With the continued growth, it became clear that Mailchimp as an email marketing platform was not providing enough data and email marketing features to support Skin Shop in their expansion.

In 2022, FouldsCRM and Skin Shop's developers ensured a smooth migration from Mailchimp to Klaviyo.

With better segmentation tools, improved automated flows and more in-depth data, Skin Shop has benefited greatly from the change in platform.

If you want to find out more about our client, please visit their website:  https://www.skinshop.co.uk/.