Mailchimp vs Campaign Monitor

Christine Foulds • Jun 01, 2023

This post was first published in 2015.

For the last few months, I have been travelling up and down the county running one-to-one MailChimp workshops. MailChimp is one of the most popular email marketing platforms that's currently available. The platform is especially of interest to small and medium sized businesses.

Due to the fact that businesses don't have to pay for their campaigns until their reach 500 subscribers, marketeers like to use MailChimp as a way of introducing email marketing to their overall marketing mix.

I personally like MailChimp because of its intuitive user interface. Creating responsive email marketing templates is very straight forward.

Another big player in the email marketing sector is Campaign Monitor. It's an alternative to the overstylish MailChimp and provides more detailed statistics. Especially the interactive map which becomes active once a campaign has been sent is quite addictive. Campaign Monitor encourages the user to create mailers by using their templates. I personally find this a bit too restrictive but many users will disagree.

Both platforms offer the same functionalities when it comes to list management, segmentation and grouping. Campaign Monitor provides a more professional looking display of the campaign statistics. The main difference between the two is how they deal with unsubscribers. MailChimp takes an agency approach which means a reader unsubscribing from list A won't be unsubscribed from list B. Campaign Monitor takes a single user approach. Unsuscribing a reader from list A will also unsubscribe him/her from list B. This is worth keeping in mind when deciding what software to use.

I also need to mention that Campaign Monitor does not offer a free service. Prices start from 9GBP per month for a total list of 500 subscribers.

At the end of the day, it does not really matter what email marketing software you'll decide to use. The important thing is the message you are communicating to your customers and the design chosen for your mailer.

If you would like to take part in a MailChimp workshop or a Campaign Monitor workshop, feel free to contact me.

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On a Friday afternoon, when all the main tasks had been done, I wondered when was the last time that I uploaded content onto my blog? I knew it has been a while, but I would have never thought that it was close to three years. Yikes! It’s one of the key rules of digital marketing to stick to a frequency of posting content online but as everyone can see, I failed. Luckily, the reason puts a smile on my face. I'd always hoped that I would be in this position when I first decided to set up FouldsCRM. I’ve just been incredibly busy. Over the last three years, I’ve increased my client portfolio quite significantly. Here is a quick overview: I started to work with the email marketing platform Klaviyo assisting three of my clients to migrate from Mailchimp to Klaviyo. None of them have regretted their decision and have seen a boost in email marketing sales due to changing the platform. I started to manage the CRM for 8 additional casino brands who use the Progress Play software. This was quite work intensive as we were the first ones to run their own CRM out of all of the Progress Play partners. It’s been an incredible 12 months since we took over the CRM. I welcomed back clients that were lost due to COVID which was really lovely. The travel industry was hit especially hard so being able to work with these businesses again has been really rewarding. I joined Mayple as one of their email marketing experts as part of their partnership with Mailchimp. The project aimed to show existing customers how to use the platform more effectively. Even though I thoroughly enjoyed being part of the Mayple community, I decided a few weeks ago to stop as most of the clients are based the United States. The time difference wasn’t working for me and my family. Family always comes first even though I’d have loved to continue working with the Mayple team. I worked on a few ad-hoc projects. Even though my blog and overall website haven’t been updated as much as they should have been, FouldsCRM is busy and I’m open for business!