Over the past few months, MailChimp has changed more and more from an ESP to a CRM. I therefore wanted to show what a possible automation could look like using the "Lunch For A Fiver" example.

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Here is a quick review of essential email marketing trends 2019 to guide your email and marketing automation strategy. Welcome to the future of email marketing.

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I am a great believer in KISS. For a marketing message to be able to stand out, it needs to be precise, straight to the point and short. These are the attributes that a subject line should have.

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With the rise of social media many predicted that email marketing would disappear from the marketing mix and marketeers would primarily depend on social media. We all know now that this is not the case.

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When you first start out everything is about gaining new customers and getting the business off the ground. What happens though when you have accumulated a healthy pool of clients? Do you shift your focus from acquisition to retention?

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For every ecommerce business it is vital to stay in touch with their customers, learn about their buying habits and communication preferences to then determine their needs and wishes. This is where your CRM and your CRM strategy come into place.

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