For every ecommerce business it is vital to stay in touch with their customers, learn about their buying habits and communication preferences to then determine their needs and wishes. This is where your CRM and your CRM strategy come into place.

Read more

Getting your voice heard and your message out is one of the core services we offer at FouldsCRM. One of the tools we use is email marketing. We thought it might be a good idea to put together a quick guide on email marketing terminology.

Read more

Wanting to keep in touch with your customers is the first step to setting up a successful retention campaign. How to communicate with them is one of the questions you need to ask to ensure you putting your resources in the most effective channels.

Read more

For someone who is very keen for you to start setting up or enhance your current CRM strategy, writing a blog post with the title ‘Less is More’ seems a bit strange. But hang in there and let me explain…

Read more

MailChimp is by far the most popular email marketing software. Having said that it doesn't always mean it's the best. Here we shine a light on Campaign Monitor and how it differs from MailChimp.

Read more

Customer retention management sounds very complex and complicated but to be honest it’s very straight forward. In this post, I am listing 3 very common mistakes that are detrimental to a business but luckily can be easily fixed.

Read more