Customer Retention Management
What is CRM?
Why spend up to five times more attracting a new customer than you would in keeping your existing one?
Customer Retention Management or CRM builds excellent customer relationships and keeps them returning. It’s not only cost-effective; it’s vital for success.
Customers don’t buy from brands they don’t trust, so good customer experiences build trust and loyalty. Our expertise is in CRM strategy. We analyse your existing customer base, develop and implement effective retention strategies, influencing their decision to buy from you again and again, so you see an immediate effect on your revenue.
Services We Offer
Customer Communication Lifecycle Analysis
We look at each step your customer goes through when deciding, buying, and returning to your business to help you maximise the lifetime value for each client.
Here is an example of what your customer communication lifecycle could look like. For each stage, FouldsCRM develops a set of retention strategies that aims to turn new customers into known customers, keep known customers loyal to the brand and reactivate lost and inactive customers with bespoke re-engagement campaigns.
Email Marketing
Using proven software and CRM techniques, we use Email Marketing to connect and build good relationships with your customers and prospects to increase your sales.
Database Management
We offer complete management of your CRM customer database. This information could include contact details, leads, orders, spend, brand engagement and more.
Communication Campaigns
Our Communication Campaign service includes talking to your customers using a variety of platforms, such as via text, direct mail, email newsletters and on social media.
List Building
Using well-honed CRM methods, we will build your new subscribers list from scratch to get you up and running quickly.
Campaign Management
We are happy to run all your communication campaigns should you wish, and we will set out a content strategy bespoke to your business.
Copywriting
We will create the content for your communications, in your brand’s tone of voice and style, targeted to your customers.